Musical Festival Branding

CSP is a metropolitan music festival comprising of a series of live gigs, DJ sets and showcases throughout Canterbury city center in the UK. Acts are programmed simultaneously at multiple venues across the city center - bringing a wealth of atmosphere and energy into the streets for students and locals alike. I developed a muted colour scheme with Instagram style imagery to appeal to the student market. The marketing campaign lasted about 7 weeks. I did so much material for social media that to display them all here in one go would extremely tedious to look at! I also did 2 large official A1 Posters, between 3-5 flyers, point of sale material (wristbands, flags) and a festival line-up planner which was extremely complicated to produce due to the multi-venue format of the festival. The festival was a big success with the students and locals alike and received a lot of good press. CitySoundProject is continuing this year in 2015.