XTEND Branding

Xtend® is a world renownd BCAA drink brand that needed a launch concept for their new protein product; Xtend® PRO. Their brand aesthetic is clean, clear and bright. I created a product/type lockup that could be used across all four flavors. This lockup involved staggered letters that pushed "PRO" to the top, highlighting the product name and product nature. Xtend® PRO had a hugely successful launch and will be showcasing new flavors in 2019.